9亿票房《扬名立万》导演化身MV男主角,助力国民品牌金号毛巾

时间：2022-01-05 12:06:49阅读：1458次
近日,《扬名立万》导演刘循子墨,参演国民品牌金号毛巾的新年MV2022年元旦新曲《洗笑颜开加油鸭》。据悉,新曲已于2021年12月31日在微博、B站、抖音等平台同步上线。自电影《扬名立万》开播以来,引
  • 扬名立万HD

    扬名立万

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    月黑风高之夜，一群电影人被秘密召集到一起，欲将轰动一时的血案翻拍成电影，借此扬名立万。殊不知他们正身处案发…

近日,《扬名立万》导演刘循子墨,参演国民品牌金号毛巾的新年MV2022年元旦新曲《洗笑颜开加油鸭》。据悉,新曲已于2021年12月31日在微博、B站、抖音等平台同步上线。

自电影《扬名立万》开播以来,引起社会广泛关注,影片通过新颖的叙事形式、巧妙的情节构思,给予观众沉浸式观影体验,获得了观众的高度认可。12月27日,其累计票房突破9亿。将视线聚焦到电影创作团队后可以发现,电影《扬名立万》的导演刘循子墨,竟然是早期爆火影视《万万没想到》的主演之一。

金号毛巾的新年MV为联合“万合天宜”团队出品,主演聚集了刘循子墨、柯达 与小爱 作为积极正能量的宣传使者;值得一提的是,柯达与小爱也参演了《万万没想到》和《报告老板》。

当代打工人充满了太多无奈,敲代码、写方案、加班、挤地铁,工作压得人喘不过气。《洗笑颜开加油鸭》新年MV就是以这种职场与日常生活为主题,创作的清新励志歌曲。MV节奏轻快、歌词温暖治愈朗朗上口、舞蹈动作青春有活力,全方位为打工人传递元气满满的信号。金号毛巾希望通过金号产品的纯棉柔软帮助消费者洗去疲惫、洗去烦恼、告别悔恨,在新的一年开心愉快、美梦成真。

在金号毛巾MV《洗笑颜开加油鸭》中,使用的黄色毛巾,为金号毛巾与热门IP懒蛋蛋的联名产品,耍赖犯懒的同时又萌趣可爱的懒蛋蛋十分治愈,深受当代搬砖族喜爱。

MV制作负责人表示:“希望通过轻松洗脑的节奏,缓解现代人的焦虑,同时帮助品牌触及到不同的消费群体,与年轻人建立共鸣与互动”。

无论是此次金号毛巾欢快治愈MV新曲《洗笑颜开加油鸭》,还是与懒蛋蛋的联名产品,都是金号毛巾继独家冠名浙江卫视《嗨放派》,进行年轻化品牌升级的延续。

金号毛巾作为国民品牌,在深耕产品质量的同时,顺应时代潮流变化,利用当代人聚焦的内容,进行品牌曝光获得巨大声量,是企业发展上升的必经阶段。

责任编辑：任芯仪(EN063)

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