哥哥们的最佳能力补给良品铺子，“坚持”是成功最好的加持

时间：2021-10-09 16:38:11阅读：3242次
国庆假期的余热还未褪尽,《披荆斩棘的哥哥》就用第四次公演舞台重新点燃了观众心中的热情。“哥哥”的公演以“三万天”为主题展开竞演。三万天,几乎是一生的长度
  • 披荆斩棘的哥哥更新至20211114期

    披荆斩棘的哥哥

    综艺真人秀
    芒果TV全景音乐竞演综艺。歌手、舞者、演员、音乐制作人等男性嘉宾们彼此挑战，披荆斩棘，通过男人之间的彼此探索…

国庆假期的余热还未褪尽,《披荆斩棘的哥哥》就用第四次公演舞台重新点燃了观众心中的热情。

“哥哥”的公演以“三万天”为主题展开竞演。三万天,几乎是一生的长度,而哥哥们也把对于人生的理解贯穿进了舞台表演之中。

在团体竞演中,李承铉组全员以激昂的气势演唱了《达拉崩吧》,点燃了全场气氛的同时拿下了团体第一的好成绩;张智霖 组则选择了怀旧歌曲《当年情》,瞬间将观众拉回属于发哥的那个“英雄本色”年代。

舞台上,哥哥们的劲歌热舞与温柔情歌代表了不同的情怀;舞台下,作为《披荆斩棘的哥哥》合作伙伴的良品铺子,在给哥哥们营养补给的同时,在精神层面也向观众传递着正能量的价值观。

例如,一直广受消费者好评的良品铺子猪肉脯,便是从始至终坚持匠人精神的典范。

首先是对原料甄选的坚持。

良品铺子的每一片肉脯都选用100%纯肉制作。

以猪肉原料为例,猪后腿有7块精肉,良品铺子只选其中2块,可谓精中选优。这2大块精肉脂肪含量低、蛋白含量高、纤维长、有嚼劲,是肉脯原料的精品。

据了解,工厂的猪肉原料都来自于金锣、双汇等有品质保证的大企业,产品都经过严格合格供应方审核,是放心肉脯的前提。

其次是对传统工艺的坚持。

良品铺子猪肉脯一直坚持用竹筛烘烤工艺打造,这也明显区别于市面上其他品牌的“钢筛”工艺。因猪肉脯的灵魂,正是在这竹筛烘烤里。

竹筛烘烤也是靖江猪肉脯的核心工艺,使用带有竹香的水竹编制竹筛,在烘烤过程中给肉脯增加天然竹香味;竹筛导热较慢,能让肉脯受热更均匀,口感更佳。也因工艺复杂,竹筛烘烤比钢筛烘烤成本更高。

以工艺复杂为例,竹筛烘烤工艺第一大考验来自摊筛师的技艺,摊筛师决定了肉片的厚度、口感、外形等。“培养一个成熟的摊筛工至少需要1年的时间。”良品铺子猪肉脯供应商介绍,这个熟练也意味着摊筛工必须具备的特技是,“轻、平、齐、四通边、无眼无缝”。

虽然是用切肉机切片,但肉片出来时候是不规则的,需要靠手工去摊平,这就是很重要的“磨筛”。摊筛工需要全凭手感,一层一层将将4-5cm大小的精肉,一层层磨平,拼接成60*60cm如方凳大小的肉片。

第二大考验来自对肉脯烘烤过程中火候的把握,需要根据气候变化来调试不同的温度。在仅约90秒的时间里,肉脯就经历5次温度的“过山车”,保证出炉时均匀熟化,喷香味美。

这一切都源于良品铺子对于高品质产品的坚持,与此同时,匠心的工艺带来的是消费者的买单。

2021年上半年,良品铺子高蛋白肉脯、厚切肉脯等新品销售额达成率315%,其中高蛋白肉脯占新品销售额81%。

最后就是对消费者洞察的坚持。

良品铺子调研发现,Z时代的年轻消费者开始成为了肉脯类的消费主力人群,但是他们普遍认为市面的肉脯口感偏硬,且营养性还有待提升。

良品铺子深度挖掘用户需求点,寻找创新研发的方向,通过改良配方和工艺,成功推出了“纯肉高蛋白,片片营养吃出来”的高蛋白肉脯,这里面“每100g高蛋白肉脯的蛋白质,约等于5杯牛奶的蛋白”,这样满足了用户营养健康新升级的需求。

正因这种精益求精的匠心态度,良品铺子将肉脯类产品做到极致,也点燃了消费者的购买热情,半年超1.9亿肉脯销量正在助力地方风味零食出圈。

当哥哥们的第四次公演华丽落幕,他们付出的汗水和努力会被人铭记,而在背后为之助力的良品铺子,其对于产品的坚持与精益求精一样让他们收获好评。这不仅是企业的一份态度,更是对匠人精神的传承与延续。

从盛夏到初秋,《披荆斩棘的哥哥》的火热还在继续,而哥哥们与良品铺子对生活真谛的探求也从未停止。

责任编辑：任芯仪(EN063)

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