爱奇艺《洛阳》IP一鱼多吃新进展：综艺《登场了！洛阳》正式开机

时间：2021-07-24 22:31:46阅读：1561次
爱奇艺《洛阳》IP又有新进展啦！7月6日，由爱奇艺、洛阳文保集团以及洛阳广电传媒集团共同出品的全景式人文探索节目《登场了！洛阳》举行开机仪式。此前，在5月爱奇艺·世界大会上，爱奇艺正式启

      爱奇艺《洛阳》IP又有新进展啦！7月6日，由爱奇艺、洛阳文保集团以及洛阳广电传媒集团共同出品的全景式人文探索节目《登场了！洛阳》举行开机仪式。此前，在5月爱奇艺·世界大会上，爱奇艺正式启动《洛阳》IP联动计划，宣布将围绕《洛阳》IP进行包括漫画、剧集、综艺、网络电影、动漫、游戏、纪录片、舞台剧、VR全感电影、云演出、衍生品、地产在内的十二个领域的细分开发。此前，爱奇艺独家漫画《风起洛阳之腐草为莹》已于2020年10月15日上线。与此同时，由黄轩、王一博、宋茜、宋轶等主演剧集《风起洛阳》也已经杀青，正在紧张的后期制作中。此次，作为爱奇艺《洛阳》IP衍生的重要一环，“登场了”系列节目走进洛阳，进一步助推《洛阳》IP释放价值，也为IP衍生探索了更丰富的落地和商业模式。

      针对综艺领域内的《洛阳》IP联动开发，将围绕“登场了”系列节目这一原创的高口碑文化IP，通过青春视角和年轻态表达，激发传统文化的时代魅力。其前作《登场了！敦煌》豆瓣开分8.4，引发了大量关于敦煌文化、匠人精神等话题的讨论。借《洛阳》IP“一鱼多吃”的东风，“登场了”系列节目将走近洛阳，从美学、美食、文风、城市等多个维度带领年轻人感受这座千年古城的文化底蕴。据悉，每期节目将通过一个博物馆里的国宝级文物，展开不同主题的探索之旅，探索团经历各种深入探索，才能拿到核心信息，最后他们将与复原者联盟一起，呈现八场洛阳的高光大秀，全景式展示洛阳千年古城古今辉映的无穷魅力。同时，节目还将汇聚更多业界顶尖的文化研究学者与专家，共同用年轻人喜闻乐见的方式解构洛阳古城背后的历史印迹、人文精神、民族记忆，讲好洛阳的文化故事。

      在此次的开机仪式上，洛阳市委宣传部副部长、新闻出版局局长谢中岳，洛阳市文广旅局党组书记、局长胡大鹏，洛阳文保集团党委书记、董事长辛俊峰，洛阳广电传媒集团副台长张洪武，以及爱奇艺《登场了！洛阳》总制片人何冀兵、总导演李武望等众主创共同出席。此次合作对于洛阳这座城市而言同样意义深远，洛阳文保集团党委书记、董事长辛俊峰表示：“我们希望与爱奇艺一道，打造出一套文娱产业的‘洛阳模式’，真正让洛阳IP出圈，实现爱奇艺与洛阳的互利共赢。”节目总制片人何冀兵表示，《登场了！洛阳》作为一档文化综艺节目，让更多的中国青年通过节目看到洛阳昔日的荣光，并且感受到民族和国家的伟大是节目的要旨。同时，千年洛阳以青春的方式重新登场，展开一次意义非凡的文化寻根之旅。未来将携手洛阳文保集团、洛阳广电传媒集团，共同开创一个全新的文旅地产融合模式。

      在过去几年，得益于文娱内容生态的不断完善，爱奇艺逐渐构建起以IP为核心的“一鱼多吃”模式，通过全产业链开发拓展IP价值增量，满足用户对不同形式、不同内容的差异化需求。《登场了！洛阳》的落地，将综艺的年轻用户纳入IP影响范畴，意味着《洛阳》IP的产业链开发再向前一步。

      责任编辑：任芯仪(EN063)

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